Recognizing the GTO's growing popularity, Pontiac promoted it from a Tempest option to a full-fledged model for '66. The Goat rewarded Pontiac with sales of 96,946 units, the highest one-year total ever attained by a true muscle car.
Credit for its success was twofold. Other GM divisions had copied the GTO with hotter versions of their intermediates, but like Ford's new Fairlane GT, none captured the Goat's all-around appeal. Mopar had the performance, but no special muscle models. And while all GM midsize cars were restyled for '66, none matched the beauty of the GTO's voluptuous new Coke-bottle contours.
Wheelbase was untouched, and overall length and curb weights changed negligibly. But styling highlights included a graceful new roofline and cool fluted taillamps. The unique GTO grille had mesh-pattern inserts made of plastic -- an industry first.
Fluted lamps dressed up the GTO's tail, and a few cars got red plastic front fender liners.
Buckets and real wood dash trim were standard in the '66 GTO; the console was optional with any floor shifter.
This is one of 19,045 GTOs ordered with Tri-Power before GM killed the option at midyear.
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